PPC Profit Minute: Image assets are broken

Before we start - I had to correct myself a bunch of times on this email, from writing image extensions… lol. Good old days when EVERYTHING in Google Ads wasn’t called an ‘asset’.

PPC Profit Minute: image assets are broken

Image assets have been spotted this week being interactive + more fun! Shoutout to Hana Kobzová for breaking the news here.

I’ve been banging on about the (increasing) importance of image assets for a while now.

As Google pushes image and video based ads more and more, image assets in search ads are showing up more and more (do a few real world searches for your keywords and see for yourself).

Most PPC’s set and forget, and worst of all they leave this fatal default setting on -

Automated image extensions.

So, today go and check your image assets are up to date, especially in your search campaigns and review the automated image extensions (I’d suggest to turn them off, for brand safety. I’ve seen some truely strange images show up from this).

As promised, profit in under a minute.

Whenever you're ready, there are 3 ways I can help you:

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Please use this email to make money,

Tomasz ‘profit’ Abbott-Wieczorek