PPC Profit Minute: How much is $1000?

PPC Profit Minute: Currencies $£€

“I paid €1500, so like pretty much $1000 dollars”

“mate, €1500 is closer to $1700 dollars, no where near 1000 dollars”

This is a conversation I had with a fellow PPC this week, about subscriptions….

It really highlights how when you don’t work in a currency everyday - you can be waaaay off with your back of the napkin maths…

Charging in the wrong currency, can make you lose out on precious revenue.

So how can you use currencies to your advantage in PPC?

1) Check currencies make sense on the landing page & ads for the target market

(showing british pounds £££ on a landing page targeting poland isn’t going to convert very well)

2) Break down pricing into easy to understand VALUE e.g selling a meal replacement drink? Promote price per meal, so customers know straight away it’s great value.

3) Make sure your pricing is easy to understand for your target market on your landing page and in your ads

As promised, profit in under a minute.

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Tomasz ‘profit’ Abbott-Wieczorek

PS - sunscreen only for google ads specialists